When I joined the team at Tulip Tree Studios, they had recently completed a logo redesign for our client, Assured Security, as part of an overarching rebranding effort to update their look and marry their two companies at the time into one cohesive brand. I took on the next part of their rebranding project, which was to create a submark, icon library, style guide, collateral materials, and website redesign.
During my time at Tulip Tree, I was able to roll out all of the aforementioned materials besides their website; I was involved in the initial design but was no longer with the company when it went into development. However, the website that was rolled out maintains the majority of my original design approved by the client. It provided all the functionality the client requested and elevated the look and feel of their website to match the high level of professionalism their organization strives for each day.
Submark, icon library, and collateral designed by me with input and final approval from my team and supervisor at Tulip Tree Studios. Pre-development website design created by me with input and approval from my team and client.
Desktop website design. I was responsible for initial design approved by client but was not involved afterward.
Mobile website design. I was responsible for initial design approved by client but was not involved afterward.
Collateral rack card featuring padlock submark and icon set.
Collateral flyer featuring icon set and padlock submark.